You may have noticed a not-so-subtle change in our look. Well, BOLD has changed! And this change is simple, but at the same time it is very important to us!
In this short article we will try to make you understand everything we are doing and everything that is changing within BOLD!
So if you still have questions, or just want to understand more about this movement, read the article until the end.
What has changed at BOLD?
We have new clothes (not the band, of course), and this change goes beyond the new look!
We changed our logo and our entire visual identity. We are more colorful, happier and tastier than ever!
Our new look is cuter and rounder, showing just how appetizing we can be.
All of our packaging, boxes, social media and content will be updated and you will be able to enjoy this new feature a lot!
Why do we change?
You know when you wear that old shirt that you once loved, but now it doesn’t match your personality anymore? Well…
We have changed on the inside, and now we feel the need to change on the outside! (And for everyone to see!)
That's why new colors, more movement and lots of flavor, as always.
What guided this change?
Expansion.
We always wanted to be bigger, more present and even more intimate with the entire #BOLD team
The new waves, present throughout our new identity, are the graphic representation of this feeling of expansion.
They (the waves) will be our biggest visual feature and will be in practically everything we do from now on. They will be the trademark of BOLD, of the products, and also of our desire to do more, better and for more people.
Delicious as always, BOLDer than ever!
Have we changed a lot on the outside? Yes. But on the inside our products remain as tasty and practical as ever!
Little things like nutritional information, calories, ingredients, size, weight… In short, all of this remains the same. Nothing has changed!
The BOLD you already loved just got prettier 😎
And what's next?
Every change is with the future in mind and ours holds many incredible new things.
Our new face may seem strange or even uncomfortable at first, but over time everyone will understand this new feature.
And everyone will see how much more this new identity matches the BOLD that we are today!
Our new look unlocks countless possibilities and will be part of new BOLD releases!
